— Help businesses, nonprofits and professionals clearly share messages and stories with their target audiences through writing, editing and digital marketing services.

— Collaborate with clients, graphic designers and website designers to develop and write compelling content for websites, landing pages, emails, blogs, digital ads and marketing collateral in consistent voice reflective of client’s company culture or professional brand.

— Proofread and edit copy provided by clients.

— Drive brand awareness and customer engagement through customized email newsletters using Mailchimp, Constant Contact, Squarespace and other email marketing platforms.

— Build and manage B2C and B2B user-friendly, SEO-optimized websites using Squarespace and Wordpress.

— Strategize, develop and manage segmented email journeys that build, support and grow the client’s relationship with customers.

Clients past and present include: Andersen Law PC, United Way For Southeastern Michigan, TWI (for The Blue Book Building and Construction Network), ESM Digital, Ruffalo Noel Levitz (RNL), Providence Business News, Prologue (work for Wallside Windows and Medical Weight Loss Clinic)

— Ensured brand consistency in all communications.

— Proofread and edited documents using AP style.

— Managed, designed, distributed and analyzed engagement of growing monthly email newsletter and other eblasts sent via Mailchimp.

— Successfully implemented communications strategy driving 35% YoY increase in website users, 26% increase in pageviews and 23% increase in referrals as well as 74% YoY growth in newsletter subscribers.

— Continually updated Wordpress website to improve the user experience and ensure up-to-date information is shared.

— Analyzed website traffic using Google Analytics to inform communications and outreach strategies.

— Worked with development director to create reports for funders.

— Tracked media hits and analyzed their reach.

— Developed press releases, one-pagers, website copy, Canva videos and other marketing collateral to drive awareness and advocacy of RIPE’s cause.

— Identified and improved inefficiencies in internal and external communications methods.

— Managed the organization’s Google Workspace.

— Draft success stories through interviews and research that illustrate the value of federally funding Great Lakes protection and restoration.

— Created and executed comprehensive public relations campaigns for nonprofits and businesses in the Denver area.

— Managed clients’ social media accounts.

— Created and distributed email newsletters.

— Built targeted media lists.

— Wrote, distributed and sought media coverage for timely, newsworthy press releases.

— Proofread and edited press releases, guest columns, website content and marketing collateral.

— Edited 80-100 stories per day for the Yahoo Voices contributors’ platform, reviewing grammar, punctuation and general coherence.

— Determined edits needed for publication; communicated edits to writers.

— Researched, reported and wrote enterprise stories on topics affecting business in Central Massachusetts.

— Compiled stories for daily email newsletter, sent to more than 8,000 subscribers via Exact Target.

— Analyzed and reported traffic to WBJournal.com using Google Analytics.

— Strategized and implemented ways to improve email open rates and click-through rates.

— Engaged readers through moderation of LinkedIn group of more than 1,400 professionals.

— Assigned, approved and edited all content for entertainment sections.

— Hired and led freelancers and interns.

— Gathered content from a variety of sources for website.

— Shot and edited videos.

— Launched entertainment Facebook page to increase reader engagement.